Two Strategies for Stemming the Tide of Email

November 29, 2011

Learn to master your email, instead of letting your email master you. Are you feeling overwhelmed by your email inbox? You are not alone. Email is complicated because it is an interruptive medium. If you leave the door open for email all day long—i.e., if you have email programs open in front of you, or [...]

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The No-Cost Way to Market Your Business and Grow Your Income

November 8, 2011

Whether you’re in start-up mode or an established business owner experiencing a cash crunch, you may find yourself without as much capital as you’d like to spend on marketing your business. That may be your reality, but that is no excuse for not marketing your services. The only way you’re going to grow your business [...]

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The Social Media Time Suck and How to Avoid It

October 27, 2011

Facebook. Twitter. LinkedIn. Google+. And the list goes on. At first, it was just web browsing that ate your productivity, then it was email, and now with social media it’s mushroomed into an all-consuming black hole. Or at least, that’s how it can seem. Without a doubt, social media has changed our communication landscape. And [...]

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New Web Software Tool Optimizes Your Web Site Copy, Blog Posts for Free

October 26, 2011

At the recent Search Engine Strategies conference in San Francisco, I was given a demo of InboundWriter. It’s a new online tool that helps you optimize content such as web pages and blog posts for search engines, and it’s well worth a look-see. With the free version, you can optimize up to eight documents a [...]

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3 Simple Keys to More Profits, Less Stress and More Visibility

October 19, 2011

Building your business and growing it to support the lifestyle you want is the whole point of becoming an entrepreneur. The first step in doing so is to define what success means for you. Perhaps it means that you work a certain schedule. Have the ability to travel extensively. Or maybe it has to do [...]

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Promote Your Personal Brand Through Good Presentations

October 3, 2011

Many people I hear speak at events in Silicon Valley are quite good at it, especially when they are passionately connected to their topic. Otherwise it can get pretty boring and dull listening to speakers who obviously prepared this speech the night before and adapted it to the boring, overloaded PPT format that Marketing put [...]

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Thank You Google – Content is Queen Again (Mostly)

September 29, 2011

Here’s hoping that Google’s recent focus on improving their search results to feature websites that actually provide decent, original content is a trend that continues. This focus needs to become even more discerning. The proliferation of sites that put out regurgitated useless content, all laced with an over abundance of keyword driven links in every [...]

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Top 3 Link-Building Tips for Better Google Search Result Ranking

September 27, 2011

I’ve wrote a piece for Small Business Computing on the top 10 tips for using links to improve Google search result rankings. Here are the top three tips from that article. 1. It’s way better to have a few quality backlinks than thousands of crappy ones. A lot of people go after as many backlinks [...]

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How to Name Your Domain

May 15, 2011

When naming a company, the first thing most people do is pull their hair out trying to find an available domain name. And if the pure domain name they want is in use, they give up and move on. That’s nuts! Even if you have a pure online business, the availability of a domain name [...]

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How to Brand and Market Yourself with LinkedIn

May 12, 2011

Recently, when I was teaching my Spring Quarter Stanford CS class on business writing, we got to the topic of LinkedIn and how to write a good summary. This led to a surprising revelation that most of the 40 students didn’t really have a well developed, branded LinkedIn profile. And to my surprise, when I [...]

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