Email Marketing Software
Permission-based marketing is one of the most effective and least expensive ways of getting your information in front of the people who are interested in your products or services. If your clients or customers give you permission to send your information to them, you already know they're interested.
Provide your customers with valuable, free information on a regular basis, and this keeps your company "top of mind" when they are ready to purchase your products or services.
A good e-mail marketing software tool will allow you to:
- Set up professional, branded newsletters
- Measure who has opened your e-mails
- Track who has clicked on which links
- Segment your clients into different groups
- Easily allow your clients to opt-out whenever they want
We've partnered with Constant Contact, and recommend it to our clients as a tool that can easily get you started. They have hundreds of templates that have been already set up for you, and it's easy to modify the templates to brand them for your company.
Without much work, you can be up and running with a newsletter that will inspire your customers and provide them with useful information.
We recommend that you create an informational newsletter at a minimum of once per month. If your newsletter is less frequent, you won't be keeping your business "top of mind". If you're providing useful (not sales!) information once per week, that will help your customers remember you or recommend you when they need your products or services.
Constant Contact 60-Day Free Trial
If you're interested in trying Constant Contact, you can get a free 60-day trial account to use all you want during that trial period with up to 100 subscribers. Once you exceed 100 subscribers or 60 days, you can opt to start paying for the account or end the trial.
We also highly recommend that you attend one of the many Constant Contact workshops held around the San Francisco Bay Area to teach you the basics of using Constant Contact.
Constant Contact Workshops and Classes
Disclosure: WSI receives an affiliate commission from Constant Contact if you sign up for their service through the links above. This does not in any way affect the price that you pay for their services. It is the same price whether you sign up directly or through these links.
WSI is not responsible for any content, functionality, or information on Constant Contact's website or systems.